Keyhole Capital and Rooney Property Management Break Ground on a New Residential Neighborhood
On September 20th, upscale property developer Keyhole Capital and leading property management company Rooney Property Management celebrated the official kick-off groundbreaking of a brand-new residential and commercial project in Eau Claire, Wisconsin. This project is conveniently situated on the south side of Eau Claire near Interstate 94 and Exit 70, close to popular destinations like Johnny’s Steakhouse and the mall area. In partnership with Hoeft Builders, who are constructing their new headquarters in the commercial portion of this new development, Keyhole Capital and Rooney Property Management are set to further grow their region-leading residential portfolio with an innovative new neighborhood.
Introducing: Paragon
At the heart of this new residential initiative is Paragon, an ambitious multi-family apartment complex that will feature 305 modern apartment units, and is slated to open its doors in Spring 2026. The apartments will cater to a diverse range of residents, offering a mix of studio, one-bedroom, two-bedroom, and three-bedroom units. This flexibility ensures that individuals, couples, and families will find a suitable home that fits their lifestyle and needs.
One of the standout aspects of Paragon Apartments is its commitment to affordable housing. In today’s market, where housing affordability is a pressing concern, Keyhole Capital and Rooney Property Management iare proud to announce that 25% of the units will be designated as affordable housing. This initiative is particularly important in Eau Claire, where discussions around affordable housing have gained momentum. By integrating affordable options into this development, Keyhole Capital and Rooney Property Management aim to contribute to the Chippewa Valley’s overall well-being and diversity.
Community Amenities
Beyond just living spaces, Paragon Apartments will offer an impressive array of amenities designed to enhance the quality of life for its residents. The centerpiece of these amenities will be a clubhouse that serves as a social hub for residents. The clubhouse will feature an outdoor pool and hot tub, providing a perfect spot for relaxation and recreation during the warm months.
Active residents will also appreciate the fitness center, which will be equipped with modern exercise equipment, allowing residents to maintain a healthy lifestyle without having to leave the community or purchase a gym membership. For pet owners, a dog park and dog wash station will be available, ensuring that furry friends are well taken care of after a day of play.
Ideal Location
The location of Paragon is another significant advantage. Situated on Eau Claire’s south side, it offers unparalleled convenience and access to the city’s key commercial district surrounding Oakwood Mall. The great location not only enhances accessibility but also encourages a vibrant community atmosphere, as residents can easily enjoy Eau Claire’s leading shopping, dining, and entertainment options just minutes from their front door.
Commitment to Community
As the construction of Paragon Apartments progresses, Keyhole Capital and Rooney Property Management invites the community to stay tuned for updates. We are excited to share more about the development and to share ongoing progress of the project. Our team is dedicated to ensuring that this new residential neighborhood meets and exceeds the already high standard of living set by Keyhole Capital / Rooney Property Management and our leading communities such as Park West, Settler’s Ridge, and Prairie Park.
The groundbreaking of Paragon marks the beginning of an exciting new chapter for Keyhole Capital, Rooney Property Management, and the city of Eau Claire. With a focus on affordable housing, community amenities, and an ideal location, this project will redefine South Side Eau Claire living. We look forward to welcoming new residents in 2026.
Keyhole Capital (founded as Rooney Properties) was established in 1997 with the mission of building unparalleled residential communities. Rooney Property Management, launched in 2021, manages multifamily properties throughout the Western and Midwest United States. Under the leadership of Founder and CEO Jim Rooney, Keyhole Capital and Rooney Property Management are poised to develop leading new properties into the middle 2020s and beyond.
For more information or to schedule an interview, please contact:
Rooney Property Management
715-830-7830Â |Â [email protected]
